Assignment Front Sheet Essay

Marketing is at the boob of every organisations activity. Its richness is also growing in the non-commercial, universal and unbidden sectors. Also, at the heart of merchandise is the customer. This unit go away introduce learners to whatever of the tools and techniques all types of organisations use to achieve their objectives.Firstly, learners pull up stakes explore how different types of organisations use merchandising principles to tinct the packs of their customers and achieve their objectives. The constraints chthonian which organisations melt down are important and learners entrust study the judicial requirements and unpaid worker codes that print grocerying.Learners will then go on to investigate how organisations collect data with market search and turn it into us able information which can be analysed and apply to plan their trade activities. The segmentation and targeting of groups of customers is a key trade technique and this is analyze in detail.T his includes the different bases for segmentation of some(prenominal) consumer and business markets. Next, learners will examine how a marketing mix is modernizeed to meet the inquires and aspirations of a targeted group of likely customers, before going on to develop a marketing mix for a new product or service. scholarship OutcomesOn completion of this unit you should1. go through the role of marketing in organisations2. Be able to use marketing research and marketing planning3. Understand how and wherefore customer groups are targeted4. Be able to develop a coherent marketing mix.5.Criteria reference concession brief forceBTEC L3 Extended Diploma In stock social unit number and titleUnit 3 Introduction to Marketing bug out date24th March 2014Deadline22/04/14Assessor nameKAREN masonAssignment titleA LISTED MARKETERS. rive 1The purpose of this assignment is to organize individually to complete the following trade union movements.Assignment Brief/ScenarioYou have just star ted working(a) for a large marketing and bod agency based in Teesside that consults for a variety of businesses on the marketing activities that they play in order to promote their products or services. The agency has a varied portfolio of A Listed clients and you have been given the task of consulting for devil new clients, iodine business that operates in the private sector and hotshot in the public or voluntary sector. pick your deuce businesses remembering that angiotensin-converting enzyme must be from the private sector, for example, Marks & Spencer One must be from the public or voluntary sector, for example, Oxfam.Task 1 exposit how marketing techniques are apply to market products in two organisations.You task is to get out a creation for your senior counsel team (SMT) to introduce your new clients.Your manifestation must include the following transgress Aa) Two different definitions of marketing (dont forget to reference your reference work) b) Identify the b road aims and objectives of organisations of the private, public and voluntary sectors c) Identify the aims specifically for each of your selected businesses d)e) subroutine Bf) For each business, you will need to research and describe the marketing techniques it has apply in order to market one product/service. These techniques might include harvest-time strategiesSurvival strategiesBrandingRelationship marketing. chase unit content steerage aeroplane & week 1 PowerPoint in plunk for of this task (P1)Describe the limitations and constraints of marketingYour task is to create a fact planing machine that describes the limitations and constraints under which marketers operate this should include legal requirements and the use of voluntary codes and constraints.Task 2Select one of the businesses you researched for criterion P1, describe the limitations and constraints of marketing for the organisation. embroil the following in your description legal constraints, for example Sale of Goods Act 1979, The Consumer testimonial from Unfair Trading Regulations 2008, Consumer Credit Acts 1974 & 2006, Consumer certificate (Distance Selling)Regulations, Date Protection Act 1998 self-imposed constraints, for example Code of Advertising entrust and Advertising Standards Authority. pressure groups and consumerism, for example CBI agreeable language.Guidance bankers bill you should give actual life examples of each limitation and constraints place and include commensurate text and images into your factsheet. adjacent unit content guidance sheet & week 2 PowerPoint in concomitant of this task(P2)Task 3 study marketing techniques used in marketing products in two organisations M1To complement the presentation you developed for criterion P1, you outright need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations.Guidance note y our report should include an introduction and be separated into sub-sections including growth strategies, survival strategies, brand and relationship marketing.Follow tutor meet stretch & challenge activities to work towards this criteria (M1) esteem the potency of the use of techniques in marketing products in one organisation. D1This task is an elongation to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you theorize it has been with the techniques used in marketing itsproducts? You should fully justify your answer and make suitable recommendations for improvement.Guidance note you should back up your points with suitable, real life examples relating to that particular business. valuation requires more than stating an opinion and should demonstrate higher-level skills much(prenominal) as researching and interpreting data and use logical judgements about the validity and reliability of the d ata used to evaluate the effectiveness of the marketing techniquesFollow tutor complement stretch & challenge activities to work towards this criteria (D1) Sources of informationIndicative ReadingBevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C BTEC Level 3 National line Student Book 1 (Pearson, 2009) ISBN 9781846906343. initiate support Stretch & Challenge guidance sheets.