Developing a Business Website Essay -- Business Management Studies Ess

Developing a Business WebsiteDeveloping a Business Website Simulation AnalysisDeveloping a business website is a much more complex task than exactlybuying both(prenominal) servers and hosting a site. in that respect argon a variety of issuesthat arise that essential be addressed in order to ensure that your websiteis not unaccompanied functional barely is actually of use to your customer todifferentiate yourself from the competition. In the world of onlinetrading the vendor moldiness consider how the features of the site aregenerated, offering free or pay for services, and determining thefunctionalities that the customer exit require. In working with thecompany budget, Primus Securities will need to make limited decisionsabout the sites features and services to direct sensitive and existcustomers to the website.The success of this venture will center on the brand and the consumer apprehension of the brand. The features that will be implemented mustextend the brand at each phase of feeler and make the customersexperience a safe, steady-going trading source that organises to differentiateitself from the competition. All feature selections and site put upments must be done with the purpose of improving customerinteraction and the information of the Primus brand to it current andfuture customers.Site FeaturesTo offer the consumer the level of features they require, Primus mustdetermine whether to hire a set of sanctified professionals oroutsourcing these functions. There are pros and cons to eachscenario but ultimately a decision must be made to set the frameworkfor the site. If the company chooses to hire a asserting staffdedicated to installing and maintaining these features, they willincur the added fixed expense of salary, benefits, equipment, etc. Although in that location an added expense of hiring the staff, they will able toserve in multiple support roles such as installing the stock bannerand the portfolio ticker. This is not simply a mo netary decisionwhere the company should consider which option offers the terminal costsince this investment will determine how quickly the plaitaround forenhancements and improvement will be made. The company must alsoconsider that on that point will be future upgrades and changes and it may bein its interests to cod an internal staff to be held accountable andthat pile be concentrate on the priority tasks as det... ...xtremely beneficial. Not only should these ads be place in industryspecific sites like CBS Marketwatch.com, but Primus could also try onout popular investment message boards and forums and sponsor thesite. By sponsoring the site, Primus could energize banner ad placementand develop an appreciation from the potential customers that arebenefiting from the investment. This may help to generate goodwilland generate some tidings on the site.ConclusionAny new business venture can expect a slow start and may not turn aprofit for some time. The key to establishing a successful neweBusiness venture is to create a good and unique website, adequatelymerchandising that site to potential consumers, and consistently reviewingand enhancing the site to meet customer necessarily and new trends in themarketplace. Primus was able to turn its venture profitable in arelatively short period of time by created a site that centered aroundthe customer, working within its budget to enhance features that addedvalue, and effectively utilizing resources (i.e. Staff, Financial) togenerate the website.ReferencesRayport-Jawprski. (2003). Introduction to e-Commerce. McGraw-Hill